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Liezel uses Social Media to complete The Largest Timed Cycle Race |
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Press
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Press Release
Liezel van der Westhuizen uses Social Media to complete The Cape Argus Pick’n Pay Cycle Tour
[Cape Town, 11 March 2011] The power of Facebook took on real time when Pick n Pay team up with SABC3’s Expresso and 94.5kfm presenter Liezel van der Westhuizen as she got on her bike for the Cape Argus Pick n Pay Cycle Tour. She rode a custom-fitted techno-wonder bike that will be powered entirely by social media and it was up to the public to get her across the finish line.
In keeping with Pick n Pay’s culture of giving back, by liking the bike, the public made a difference to the Pick n Pay Velokhaya Life Cycling Academy, which focuses on getting youngsters from disadvantaged backgrounds on their bikes and cycling.
With all the Likes, Pick’nPay and Liezel donated 20 Bicycles to Velokhaya Life Cycle Academy.
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